Instrumental is an agency that provides brand strategy, creative direction, design, and content development.

For our clients, we are strategic partners, creative collaborators, and valued brand communicators. We design, develop, and manage solutions in print and digital that effectively speak to our client’s audience, build consistent branding, and meet marketing objectives.

Team

Todd Wilson, Creative Director. Todd is the creative lead for brand experience, design direction, and strategy. Todd has over 20 years of experience in branding, creative strategy, art direction, graphic design, and content development. Experienced with providing creative services to leading brands in multiple industries including arts & culture, entertainment, media, non-profit, and lifestyle. Todd holds a Bachelor of Fine Arts in Graphic Design from Purchase College, State University of New York.

Anagabriele Loor, Web Developer. Ana is a full-stack software engineer specializing in web development. She has experience working in arts & culture, education, and retail. Anagabriele holds a Master of Fine Arts from The School of the Museum of Fine Arts at Tufts University, a Bachelor of Fine Arts from The College of Saint Rose, and a Software Engineering Certificate from the Grace Hopper Program at Fullstack Academy.

Sandra Benvenuto, Design Assistant. Sandra is a designer and administrative assistant specializing in graphic design, production, and agency administration. Sandra’s experience includes work in arts & culture, marketing, advertising, and retail. Sandra holds an Associate of Applied Science in Graphic Design from The Art Institute of New York City and an Applied Bachelor of Science in Fine Arts from Montclair State University.

MD Wally Hasnat, UX Design Assistant. Wally is a technical specialist, and SEO strategist working with a focus on user experience. Wally’s experience includes work in the arts & culture, technology, and lifestyle. Wally holds a Bachelor of Computer Science from The City College of New York.

Collaborators. We build and lead teams of creatives to examine client objectives, develop brand strategies, manage projects, design, and produce work in all aspects of branding — print, digital, advertising, content, social, product, and intellectual properties.

Art Direction
Brand Strategy
Campaigns

Services

Creative Direction
Content Development
Graphic Design

Identity
Packaging
Websites

AnthroDocs
Artivista Productions
August 11th Project
Benny Benack III
Beryl Boutique
Blades Central
Black Filmmaker Foundation
Blackfeet Productions
Boutique Beats
Brooklyn Waterfront Artists
CityParks Foundation Summerstage
Cmplt Unknwn
CoGenerate
Coney Island Preparatory
Constant Rose Publishing
D Marsalis Productions
Danny Jonokuchi & The Revisionists
Dept. of Truth Productions
Deveaux & Co. Dance
Dorado Entertainment
Dorian Webb Lifestyle
Essie Green Gallery
Epic Records
Events DC
Firelight Media

Client Experience

Grace Marketing
Gramercy Park Hotel
Grinstead Films
Harriette Cole Media
House of Swing Records
Iona College
Jazz House Kids
John Lewis Institute of Peace
Katz Media Group
Lalabela Music
Leading Forward
Lincoln Center for
the Performing Arts
Lindenwood Rx Center
Lost City Products
March of Dimes
Maureen Mahon Books
Metropolitan Music Group
Museum for African Art
Nabisco
New York Coalition
of 100 Black Women
New York City Department
of Environmental Protection
Nickelodeon

Onpoint Management
Performing Arts Center
at Purchase College
PolyGram
Port Authority of NY & NJ
Richard Gary Photography
Ronin Jazz
Sequivalent
SimpleeBeautiful Salon
Sony Music
Sterling Investment
Tate Strategy
TCC Group
TheAList Ventures
The Laundromat Project
The Trove
Transglobal Intelligence
Troubadour Jass Records
Urban Bush Women
Universal Motown
Underhill Design + Build
Wábi Gallery
Weeksville Heritage Center
Westchester County
WNET

Connect